Give Me Social Media Analytics | Love for PR

In my J452 class this past week we had guest speaker Tim Christie from the University of Oregon come and discuss running Facebook fan pages and other fan social media sites for organizations. Everything he discussed on how to productively use all social media sites, like Facebook, targeted what we, as students, might find handy to utilize with future assignments, PR plans and real clients. Although most people going to school right now and or people who use social media all the time for gaining audiences already know how to fully utilize all sites to maximize its social influence and reputation, how do you actually measure what the influence really is? How do you know if people are really listening? How do you know if you are really making a difference?

Well, there are sites that can answer those questions and that will give you a social media analytic reading.

The first site I am going to discuss is my personal favorite and the most popular social media analytic: Twitalyzer.com. Twitalyzer can only be used as a measuring tool of social influence for Twitter, but is the most popular used amongst businesses and personal users because it focuses on impact, engagement and influence. 

Twitalyzer offers multiple ways to measure and visualize your progress in the Twitter world; it can see who is in your social network, which allows you to better target your outreach for your key audience; it works with the industry's tightest integration with Google Analytics and other popular link tracking tools, such as bit.ly, ow.ly, and j.mp; and it can tell you how many people you are reaching in Twitter and when you can most likely reach them again with another message.

Next is Klout. Klout.com is another great social media measurement tool to see how much influence one might have over the social web. Klout mostly analyzes influence on Twitter but is moving into development to measure influence also on Facebook.

Klout gives a number, which is called your "Klout Score," that represents the measurement of your overall online influence. The score is a range from 1 to 100 and measures influence by seeing how many readers, followers or friends actually engage with you. It measures this by clicks, comments and retweets of your content. This creates users to be able to track the impact of their opinions, links and recommendations across their social demographic.

These are just a few things that these great social media analytic websites can do, and there are many other useful sites that measure all different areas of the social web and determine how each influences it. Find out what type of influence you have!